The Realreal Temporary Closure (2024)

1. The RealReal will lay off 230 employees, close stores - The Current

  • Missing: temporary | Show results with:temporary

  • The resale platform has struggled with profitability.

The RealReal will lay off 230 employees, close stores - The Current

2. The RealReal CFO to step down - Retail Dive

  • Missing: temporary | Show results with:temporary

  • Still in its quest for profitability, and amid financial struggles, Robert Julian is leaving the position after two years with the company.

The RealReal CFO to step down - Retail Dive

3. Following deep cost-cutting, the RealReal outlines a path to ... - Glossy

Following deep cost-cutting, the RealReal outlines a path to ... - Glossy

4. The RealReal Announces Layoffs and Store Closures - Retail Bum

  • Feb 21, 2023 · The company is planning to let go roughly 7% of its workforce, equating to about 230 employees — a move that would cost the company $1.7 million ...

  • The RealReal is making deep cuts as the resale platform struggles to turn a profit. The company is planning to let go roughly 7% of its workforce, equating to…

The RealReal Announces Layoffs and Store Closures - Retail Bum

5. In another step toward profitability, The RealReal winds down beauty ...

  • Mar 24, 2023 · The RealReal is scrambling to right its trajectory after struggling to achieve profitability for years. The luxury resale site may be at risk of bankruptcy.

  • Under a new CEO, the luxury resale site has been scrutinizing various aspects of its business and slashing expenses.

In another step toward profitability, The RealReal winds down beauty ...

6. After founder's exit, The RealReal appoints CEO to lead turnaround

  • Jan 26, 2023 · Wainwright's departure came a few months after The RealReal — which went public in 2019 — revealed that its losses had widened to $236 million ...

  • The resale platform has found a new CEO, seven months after founder Julie Wainwright left the role. The focus now is on making its business model profitable.

After founder's exit, The RealReal appoints CEO to lead turnaround

7. Can The RealReal's aggressive cost-cutting help it reach profitability?

  • Feb 22, 2023 · A rep from The RealReal said the recent layoffs and store closures are meant to help bring the company closer to profitability but declined to ...

  • Resale company The RealReal has been in a rough spot. Last July, it announced an accelerate plan to reach profitability — which it has yet to achieve in its 12 years of existence, including in the four years since going public. Last week, in a cost-cutting effort, the company announced plans to cut 230 jobs, close four stores including two flagships and reduce its office space.

Can The RealReal's aggressive cost-cutting help it reach profitability?

8. Luxury Brands Can't Ignore Fashion Reseller The RealReal Anymore

  • Aug 23, 2018 · One store is located in New York City's SoHo neighborhood and another just opened on Los Angeles' Melrose Avenue close to the Nordstrom Local ...

  • Long dismissed as an upstart of little consequence by the luxury establishment, The RealReal is proving it is on to something big. Gently used luxury fashion is a real trend and The RealReal has discovered the secret sauce.

Luxury Brands Can't Ignore Fashion Reseller The RealReal Anymore
The Realreal Temporary Closure (2024)

FAQs

Is The RealReal struggling? ›

While it reported a net loss of $168 million for the year on revenues of $549 million and $1.7 gross merchandise value, the loss gap narrowed from $196 million last year, so the company is finally moving in the right direction.

What happened to The RealReal? ›

On June 28, 2019, The RealReal went public on Nasdaq under the symbol REAL and raised $300 million during its IPO. On June 22, 2022, The RealReal announced that its founder and CEO Julie Wainwright had stepped down. The company appointed President and COO Rati Sahi Levesque and its CFO Robert Julian as interim co-CEOs.

What happens if my item doesn't sell on RealReal? ›

(iii) If an Accepted Item has not been Sold by the end of the Consignment Period, We will contact You and, at Your option and Our expense: (A) return the Accepted Item to You, in accordance with the terms of the Return Policy, or (B) re-purpose or donate the item to a charity of Our choice.

Why did The RealReal in Atlanta close? ›

RealReal, a platform for luxury resale, said in an SEC filing that it fired 230 workers and shut down four locations last year in an effort to cut costs. This amounted to 7% of its personnel being laid off.

Is The RealReal ethical? ›

Collaborations with respected brands demonstrate a dedication to minimizing waste and embracing circular fashion principles. Partnerships with Sustainable Brands: The RealReal has forged partnerships with renowned designers known for their commitment to ethical and sustainable practices.

Is The RealReal making money? ›

In the fourth quarter of 2023, The RealReal delivered positive Adjusted EBITDA and positive free cash flow. These are historic milestones and firsts for the company since our IPO in 2019. Our strategic shift to re-focus on the consignment business is delivering strong progress in our results.

What are the lawsuits against The RealReal? ›

In November of 2018, Chanel filed a suit against The RealReal in the Southern District of New York alleging trademark infringement, counterfeiting, false endorsem*nt, false advertising, and unfair competition under the Lanham Act.

Can I get my items back from RealReal? ›

To return eligible items, you must request a return within 14 days of in-store purchase or original shipment date, and return the item(s) within 21 days of in-store purchase or original shipment date. Items received after 21 days may be eligible for consignment (excluding beauty).

Should I invest in The RealReal? ›

RealReal has a consensus rating of Moderate Buy which is based on 2 buy ratings, 3 hold ratings and 0 sell ratings. What is RealReal's price target? The average price target for RealReal is $3.73. This is based on 5 Wall Streets Analysts 12-month price targets, issued in the past 3 months.

What percentage does The RealReal give you? ›

We handle everything from expert authentication, copy writing, and photography. Thanks to 25+ million shoppers items sell faster on The RealReal. Earn up to 85% of the sales price. That's 3 times more than other resellers.

Does The RealReal pay you upfront? ›

When you trade your items, you will receive payment upfront (within two weeks) in the form of The RealReal site credit. When you sell your items, you will receive payment upfront (within two weeks) by direct deposit.

Does The RealReal sell authentic? ›

About The RealReal

The RealReal is the world's largest online marketplace for authenticated, resale luxury goods, with more than 36 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items.

How many locations does The RealReal have? ›

At our 19 retail locations, including our 16 shoppable stores, customers can sell, meet with our experts and receive free valuations.

Did The RealReal close in Chicago? ›

It will close flagship stores in San Francisco and Chicago, as well as two neighborhood stores in Atlanta and Austin. Luxury consignment offices will close in Miami and D.C. The company will also exit co-located logistics hubs, and reduce its footprint at offices in New York and San Francisco.

Is there a fake White House in Atlanta? ›

Now the home serves as a venue rental hotspot for family gatherings and film crews alike. While the mansion is not a perfect copy of the actual White House, the Atlanta White House does have a number of replica living spaces, including the Oval Office and Lincoln bedroom.

Why is RealReal stock dropping? ›

Shares of RealReal on Tuesday dropped after the company cut its outlook for the year and guided for lower-than-expected revenue and gross merchandise volume in the third quarter.

What are the analyst ratings for RealReal? ›

Analyst Ratings RealReal Inc.
3 Months AgoCurrent
Hold66
Underweight00
Sell00
ConsensusHoldHold
2 more rows

How much percentage does RealReal take? ›

Commission Structure Breakdown
Selling PriceCommission Rate
$0 – $14940%
$150 – $19950%
$200 – $29960%
$300+70%
Jun 13, 2024

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